Product launches: F&B pacing when the hero is on stage — not the plate

Demo windows, press scrums, and networking — feeding a room that is half camera and half client without stealing the reveal.

Launches often compress eating into awkward gaps: registration crushes, stage runs long, and suddenly everyone is hungry during the one moment you need silence. We align bites with your run-of-show — standing-friendly first, seated or substantial only when the agenda allows.

Branding on F&B should be tasteful — literally. Coloured macarons can work; gimmicks that fight your product story rarely do.

Press and VIP lanes

Separate holding for media and executives is common. We keep dietary and timing notes consistent so nobody discovers an allergen gap because “the green room had a different menu.”